Going down the business lane, like every other idols, Yesung started WHY STYLE. Mainly started as a store selling all sorts of stylish eye glasses to the swaggest accessories the K-Pop way. His brand have been very popular especially to Super Junior fans, ELF! They never forget to come to the store, especially when they hold special events or just when they think they could spot Yesung!
Being the owner, Yesung definitely can be an all-around boy in promoting his business. He often uses SNS as his playground whenever he wants ELF to notice his new creations and products. Definitely business-minded and at the same time swag worthy specially when he rocks his own specs!
Not only that! To top it all, Yesung have gathered a ton of his groupmates & idol celebrity friends to wear his brand!
Upon reaching the place, the exterior of the shop would definitely give an air of sophistication, just like how Yesung is known for his craft. The shop portrays a side of him that his fans already know, and because he opened portals to know the fans better, they are able to communicate more with him through the places he can be easily found in.
The interior of the shop is pretty much opposite to the dark-colored exterior, the walls are painted white and lighting was given emphasis to frame their products better.
From eye glasses, the store expanded into offering a lot more products such as phone charms, bracelets, phone cases, diary, and a lot more.
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It's basically a store for all sorts of accessories if you are fond of Super Junior stuff or just fond of the small jewelries that you think would be trendy or would just suit your style.
Coming to the shop, nice sales persons would assists you in choosing what you like, and according to fans they speak English well so it's not really hard to ask about the products. Why Style also caters worldwide shipments so in case you can't come to Seoul, but you want a piece of Yesung's remembrance then you can order online on their official website.
DIRECTIONS:
OFFICIAL WEBSITE: www.whystyle.com
TWITTER: @eunjikang1
FACEBOOK: https://www.facebook.com/whystyle.page
